Big wins are still happening - and still matter - but real momentum is coming from what is being labelled the ‘Minorstone’: a small, measurable improvement. The brands winning in 2026 aren’t just building noise but are building trust through 1% intentional changes.
2026: The year of the Minorstone
3 structural gaps in enterprise CX and how we can fix them
The customer experience (CX) space is full of journey maps, dashboards, and strategic decks, but most teams are still flying blind when it comes to real execution.
Functional CX: what it is, why it matters, and how Nevam is actioning it at scale
Customer experience (CX) used to be about satisfaction scores, journey maps, and service surveys. But today’s enterprise environments, with distributed teams, AI agents, and an explosion of digital touchpoints, require something more dynamic: CX that actually works.
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5 fundamental ways to improve customer retention (and how to action them at scale)
Customer retention is the heartbeat of sustainable business growth - especially for large organizations where each percentage point of improvement can drive millions in revenue. Yet, too often, efforts are scattered or short-term. Improving retention isn’t about quick wins; it’s about building long-term relationships through strategic, actionable systems.
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