As AI rapidly reshapes how customers discover, evaluate, and purchase products, marketers and CX leaders are entering an entirely new frontier: a dual-audience world, where your next “customer” might not even be human.

As AI rapidly reshapes how customers discover, evaluate, and purchase products, marketers and CX leaders are entering an entirely new frontier: a dual-audience world, where your next “customer” might not even be human.

Governance tools: Keeping CX leaders ahead of instant experiences. Here is what you need to know!