AI is no longer a future consideration. It is actively reshaping how customers discover, evaluate, and purchase. In Sydney, we brought together leaders across brand, agency, and technology to discuss what it truly means to operate in a dual-audience world - where your next “customer” might be an autonomous agent.
Buyers & Bots: You Can't Buy Your Way Out of This
Would AI recommend your brand?
Discover why Generative Engine Optimization (GEO) is emerging as a critical strategy for modern marketers, and how CX, content, and trust now shape your AI visibility.
Buyers and Bots: Preparing for a Dual-Audience Future
As AI rapidly reshapes how customers discover, evaluate, and purchase products, marketers and CX leaders are entering an entirely new frontier: a dual-audience world, where your next “customer” might not even be human.
Governance tools: Keeping CX leaders ahead of instant experiences
Governance tools: Keeping CX leaders ahead of instant experiences. Here is what you need to know!
Not quite ready to engage but want to stalk us just a little?
Be part of the product community!
What if there was a place where marketers, leaders, agencies and digital teams could talk about the real challenges? Not another Slack group filled with tool promos. Not a webinar where you’re talked at for an hour. But a community built around you.
.png)
Connect with us