As AI rapidly reshapes how customers discover, evaluate, and purchase products, marketers and CX leaders are entering an entirely new frontier: a dual-audience world, where your next “customer” might not even be human.
Buyers and Bots: Preparing for a Dual-Audience Future
Can an agent convert on your site? While you are focusing on becoming more efficient internally, your customer is too
AI agents don't browse. They scan, extract, and decide, and friction costs you the sale.
What is a digital twin for marketing?
Discover how digital twin technology is beginning to reshape marketing and customer experience. By replicating the customer journey digitally, teams can simulate real scenarios, identify friction earlier, and move from reactive analytics to proactive optimisation.
Buyers & Bots: You Can't Buy Your Way Out of This
AI is no longer a future consideration. It is actively reshaping how customers discover, evaluate, and purchase. In Sydney, we brought together leaders across brand, agency, and technology to discuss what it truly means to operate in a dual-audience world - where your next “customer” might be an autonomous agent.
Would AI recommend your brand?
Discover why Generative Engine Optimization (GEO) is emerging as a critical strategy for modern marketers, and how CX, content, and trust now shape your AI visibility.
Three actually useful features that help turn strategy into execution: a Nevam demo
After just one month inside the platform, our newest team member Taylor shares three things she loves about the platform
2026: The year of the Minorstone
Big wins are still happening - and still matter - but real momentum is coming from what is being labelled the ‘Minorstone’: a small, measurable improvement. The brands winning in 2026 aren’t just building noise but are building trust through 1% intentional changes.
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Be part of the product community!
What if there was a place where marketers, leaders, agencies and digital teams could talk about the real challenges? Not another Slack group filled with tool promos. Not a webinar where you’re talked at for an hour. But a community built around you.
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